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SATO Celebrates 80th Anniversary with New Slogan

SATO, a global pioneer in the development of auto-ID and labeling solutions unveiled a new slogan as it marks the 80th anniversary of its founding.

The new slogan – Powered On Site – expresses SATO’s promise to deliver operational innovations by physically going to customers’ sites to understand the essence of the issues with their own eyes and ears, and making proposals that generate operational improvements across the supply chain for businesses in various industries.

The angular design of the logo expresses the forward motion and momentum towards the future with a challenger spirit, while the bold “on site” text shows the stress SATO puts upon physically going to customer sites to understand the situation.

“Our auto-ID solutions are powered on site, which is why they help improve customers’ operations around the world,” commented Ryutaro Kotaki, President and CEO, SATO Holdings Corporation. “Over our 80 years we have been fostered by our customers’ sites. The excitement and trust of our customers motivates us to take new challenges to contribute to a better and more sustainable world.”

Reference: Message from SATO Holdings Corporation CEO Ryutaro Kotaki

About SATO

SATO (TOKYO:6287) is a global auto-ID solutions provider for leading manufacturing, logistics, retail, food & beverage, health care companies. With a bottom-up understanding of on-site use applications, SATO tags items with identifiers to improve supply chain flows of tomorrow by solving managerial and operational challenges of today. An industry pioneer with 79 years of expertise and a 5,000+ strong global workforce in 27 countries, SATO engineers solutions to streamline operations, boost accuracy, support sustainability initiatives, provide assurance and emotional connections, extending value all the way to the consumer. For the fiscal year ending March 31, 2019, it reported revenues of JPY 116,179 million (USD 1.05 billion*). More information about SATO can be found at, linkedin and twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 110.92 Japanese Yen


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