This site uses cookies to provide an improved digital experience. You can learn more about cookies and change your settings through your browser. By continuing to use this site without changing settings, you are agreeing to our use of cookies. Review our Terms of Use to learn more.


SATO Revamps India Business

Tokyo, March 2, 2018 – SATO, a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced today that it rebranded its India unit as SATO Argox India Pvt. Ltd. (hereafter SATO Argox India) under a new mission from March 1. Argox Information Co., Ltd. Chairman and President Keisuke Yamada will oversee the revamped unit.

Argox is an entry level barcode printer brand based in Taiwan that was acquired by SATO in 2012. The rebranded SATO Argox India will market both SATO and Argox brand printers in India, integrating them into its Auto-ID solutions to best meet the needs of Indian customers with a wider product range with user-centric solutions sales approach. This new approach is meant to bolster synergy between SATO and Argox by seamlessly promoting both brands in the huge and growing Indian market.

Under its medium-term management plan, SATO is currently focused on “returning to basics” to establish its unique DCS & Labeling business model and capture growth opportunities, with a target of 50 percent of sales from markets outside of Japan by FY2021. This success model relies on direct contact with end users to provide user centric solutions through a solutions sales approach.

This organizational change is designed to enhance efficiency to drive greater value for stakeholders through a new mix of products, services and industry expertise, with an uncompromising dedication to delivering high quality Auto-ID solutions.

For more about SATO Argox India, please visit

About SATO
SATO (TOKYO:6287) bridges the last inch of the last mile for customers by integrating Auto-ID technologies and revolutionary materials to tag and track items, ensuring inventory visibility for improved user experience and business results. Engineering solutions that unleash the power of IoT, SATO provides value to customers in the form of accuracy, sustainability, labor and resource savings, reassurance and emotional connections. For the fiscal year ended March 31, 2017, it reported revenues of JPY 106,302 million (US $980 million*). More information about SATO can be found at  or on linkedin and twitter.

*Conversion is based on an average exchange rate of 1 US Dollar = 108.34 Japanese Yen


For Media Enquiries:
Kevin Leidheiser
Public Relations Group
SATO Holdings Corporation
[email protected]
Tel: +81-3-5745-3412

back to news